“The birthright of all living things is health. This law is true for soil, plant, animal and man: the health of these four
is one connected chain. Any weakness or defect in the health of the earlier link is passed on to the next succeeding
link, until it reaches the last, namely the Humans. - Sir Albert Howard 1945.”
The Science of Agriculture is based on nature. Along with air to breath and water to drink, soil is one of our most important natural resources. Soil isn’t just
important because it is the source of our food, it also plays a vital role in regulating the climate, providing clean
drinking water and supporting plant and animal biodiversity. But over exploitation of vegetation and soil resources,
together with inappropriate farming systems has resulted in land degradation, soil erosion, nutrient depletion and
accelerated soil acidification, salinisation and desertification. Today our farmers face new questions everyday as
farming becomes more difficult.
Farmers thought most of the problems in farming can be dealt with external inputs. They react after seeing a problem.
If the soil is nutrient deficient – Apply fertilisers
If the soil is compacted - Use Implements
If the soil does not store water – Irrigate
If there is a pest attack - Apply pesticide
All the above problems are interrelated and symptoms of a deeper underlying problem called SOIL FERTILITY. Soil plays vital role in the earth eco system. Without soil fertility, management of sustainable agriculture is impossible. Soil fertility is the foundation of sustainable agriculture. The significant role of soil in food production is widely recognised, but the contribution of soil to food security and nutrition are relatively less considered. Feeding a ever growing population is a major challenge. With our Active Carbon Technology (ACT) products, Now it's time for a new revolution in Agriculture – A Brown Revolution to rejunivate our soil and feed our generations to come and to make Agriculture truly sustainable.